Marketing

About Me

Hi There, I’m Shai

Remote, results-oriented promotional and digital marketer with experience in providing integrated marketing solutions to diverse clients globally, including real estate and highly valued individuals. Success in managing clients' paid advertising and PPC through social media platforms that exceed expectations and hit all KPIs. Experienced using many popular CRM and analytical tools. Email marketing, event marketing, data analysis and content marketing.

Education

Western Wisconsin University La Crosse, Wisconsin, USA Bachelor of Science (B.S.) Sociology and Anthropology, Communications
2007 - 2010

The Art Institute of San Francisco, California, USA Bachelor of Science (B.S.) Graphic and Web Design, Project Management
2010 - 2013

Pace University
New York City, New York, USA Bachelor of Science (B.S.) Marketing Management, Human Resources
2015 - 2018

Accomplishments

Real Estate Marketing
Kickstarted brands for various high level brokers including brand image, look and feel. Established a marketing plan and content calendar to determine direction. Ideated and executed social media, event, and email marketing as well as co promotions with stagers and movers. Also negotiated and managed physical advertising such as billboards and handouts.

Agency Marketing
Spearheaded brand management for various accounts and increased website traffic through the use of various techniques. Solely managed the email marketing team and won the company a Content Marketing Award (CMA)

Course

Harvard Business School Online
Management Essentials
8 Week Course
June 2018 - July 2018

Skills Tests

Myers–Briggs Type Indicator (MBTI)
ESTJ - Efficient, outgoing, analytical, systematic, dependable, realistic. Like to run the show and get things done in an orderly fashion.

Kolbe Exam
2738 - Simplify, Systematise, Stabilise, Build

DISC Assessment
DI - Dominance, Influence

Certifications

Certified Special Event Professional (CSEP)
Online
2016

Project Management Academy Certified Project Manager (PMP)
New York City, New York, USA
2017

Brooklyn School of Real Estate - NY Real Estate Salesperson
New York City, New York, USA
2019

Related Skills

Writing copy
Executing campaigns
Creating content
Reinforcing brand recognition
Engaging with the target market
Implementing brand strategy
Digital marketing
Outbound marketing
Inbound marketing
Content marketing
Social media marketing
Search engine marketing
Organic marketing
Advertising
CRM (email newsletter) setup and management
Drip email marketing
Campaign strategy
Analytics management
Event marketing
Promotion
Physical marketing
Cause marketing
Prospect farming
B2B / B2C marketing
Direct mail
Co Promotion

Special Project

Leonardo Project - Epinal, France - July 2011
Lead Sourcing Specialist at CFA pôle des métiers d'Epinal
A project to encourage training and education between England and other European Union countries. I worked with a group of students in France (bakers, mechanics, hair stylists) and found them apprenticeship programs through marketing efforts in England to discover their trade in another culture.

“Getting a real email marketing system in place has been a blessing to our advertising. Thank you Shai for setting up such an easy to use and effective way to reach our customers”